Glossary
A commercial relationship where a brand compensates a creator. The platform label alone is not sufficient disclosure in the US, because the FTC has said relying on a built-in tool does not by itself meet the requirement.
In the United States, a material connection between a brand and an endorser must be disclosed clearly and conspicuously, in the same medium as the claim.
The words used to disclose a paid relationship.
Sending product without a fee.