Glossary
In the United States, a material connection between a brand and an endorser must be disclosed clearly and conspicuously, in the same medium as the claim. Burying it in a collapsed description does not satisfy this.
Where this is put to work
Where a disclosure sits.
The words used to disclose a paid relationship.
The UK Advertising Standards Authority's rules on influencer marketing, which are stricter than the US on wording and require the label to be visible before any interaction..