Put in a creator's audience size, their typical views if you know them, and what you are buying, and this gives the range a brand should expect to pay along with the basis it came from. A dedicated video, an integration inside somebody else's video and a story are priced differently because they are different purchases.
Put in a follower count to see a range. Without one there is nothing to price against, and a made up figure would get added to a budget and treated as real.
A range with its reasoning, not a figure to the dollar.
Because most subscribers never see any given upload. A channel with two and a half million subscribers whose videos typically do ninety thousand views is a ninety thousand view buy, and pricing it off the subscriber count produces a number several times too high.
We found this on a real shortlist. Pricing per follower gave a blended cost per thousand views near a hundred dollars against an industry norm around twenty five, and one creator came out at fifty to eighty thousand dollars for a single video. Switching the basis to views brought the same creator to roughly ten to twenty thousand, which is what that audience is actually worth.
So this prices on views wherever you have them and falls back to followers where you do not, and it tells you which one it used.
A dedicated video is a video about you. A sixty second integration is a mention inside a video about something else, and it is worth less than half as much because the audience did not arrive for your product.
Stories are cheaper again and disappear. Bundles cost more than the sum of their parts because you are also buying scheduling and exclusivity.
Treating all of these as one price is the fastest way to a budget that is wrong by half, in either direction.
Usage rights, exclusivity and whitelisting. All three move a quote more than audience size does, and none of them are in any public benchmark. A creator who will let you run their face as a paid ad for six months is selling something different from one who will not.
Category. A finance creator and a gaming creator with identical audiences do not command identical rates, because what an advertiser can earn back from each differs enormously.
Whether they are worth it. That is a question about their audience and their content, which is what the rest of this product is for.
Virlia watches every video frame by frame and ranks creators on what they actually do, with the evidence attached.