Paste a sponsored video link and this shows exactly where its disclosure sits and whether that placement meets FTC, ASA, EU AI Act or New York requirements. A disclosure hidden behind the More button is the single most common failure, and the checker flags it specifically. Free, no account, and every verdict cites the rule it came from.
Not legal advice. This shows where a disclosure appears and which published rule speaks to it, so you can check the working yourself.
That a material connection between a creator and a brand is disclosed clearly and conspicuously, in the same medium as the claim. The word doing the work is conspicuous: the disclosure has to be hard to miss, not merely present.
The most common failure is not a missing disclosure at all. It is a real one placed where nobody sees it, most often several paragraphs into a description that YouTube collapses behind More. The FTC calls this out specifically, and it is the first thing this checker looks for.
A platform's own paid partnership toggle is not enough on its own either. The FTC's position is that the disclosure should also appear in the content itself.
Article 50 of the EU AI Act starts to apply. Content that has been artificially generated or manipulated, where it resembles real people, places or events, must be disclosed as artificially generated. Providers of systems producing synthetic audio, image, video or text must also mark those outputs in a machine-readable way.
For a brand running creator campaigns in Europe, the practical question is whether any AI-generated or AI-altered footage in a sponsored video is labelled. Select the European Union above and the checker assesses against that rule and dates it.
New York's synthetic performer disclosure requirement has applied since 9 June 2026, and covers advertising that uses a synthetic performer.
Because regulators look at whether a viewer would actually see it. #ad at the top of a caption and #ad at the end of a four hundred word description are the same words with different legal outcomes.
The same applies to wording regulators have specifically rejected. The ASA does not accept sp, spon, collab, gifted or thanks to as adequate labels on their own, so this checker treats them as present but insufficient rather than as a pass.
Virlia watches every video frame by frame and ranks creators on what they actually do, with the evidence attached.