A brand safety check asks whether a creator is actually risky for you, not whether their videos contain a word a blocklist dislikes. Doing it properly means watching several recent videos in context rather than scanning descriptions, and judging on the worst one rather than the average, because a brand is exposed to the whole channel. What counts as unsafe also depends on the brand: a spirits brand and a children's brand have different lists.
Run it on your own brief
It watches 36 frames from across each video, reads the transcript and the top comments, and scores every candidate against your brand rather than a general standard. Every score links back to the second of footage behind it.
Everything below explains how a contextual check is done, and it stays free to read whether you sign up or not.
No card, no trial clock, nothing to cancel.
This page explains the method. Running it against your own off-limits list is what the product does.
A blocklist sees the word tretinoin and flags the video. It cannot tell that the speaker is a board-certified dermatologist explaining when a prescription is appropriate, and that the same sentence from an unqualified wellness channel would be a genuine problem.
The result is that brands reject good creators for saying medical words responsibly, and approve bad ones who avoided the vocabulary. Both errors cost money and only one of them is visible.
This reads the frames and the context around the claim instead. A creator discussing their own recovery honestly, a pharmacist explaining a mechanism, a parent talking about postpartum health: none of those are brand risks, and all of them trip a blocklist.
Because an average is the wrong summary for exposure. Three clean videos and one serious problem averages to a comfortable number, and the comfortable number is exactly what gets pasted into an approval email.
A brand attaching its name to a channel is exposed to everything on it. The video you would least like to be adjacent to is the one that decides whether this partnership is a good idea.
Whether a creator is safe for your brand specifically. Safety is not a property of a creator, it is a relationship between a creator and a brand's own rules. A spirits brand and a children's brand looking at the same channel should reach different conclusions, and only one of them is wrong to work with them.
Where a video has no transcript available, nothing in the read reflects what is said aloud in it. The tool says so when that happens rather than quietly judging on pictures alone.
Virlia watches every video frame by frame and ranks creators on what they actually do, with the evidence attached.